How Pending Sales Help You Price a Listing Right the First Time Have you had an appraisal come in below the contract price on a recent listing? You’re probably not the only one. When you set a list price using only closed sales, you’re looking in the rear‑view mirror. Those sales show what buyers paid […]
Should Agents Consider Location When Pricing a Listing?
The Importance of Location in Home Pricing As real estate professionals, we all know the saying: “Location, location, location.” It’s one of the most important factors when evaluating a property’s value, yet it’s often misunderstood or overlooked during the Comparative Market Analysis (CMA) process. I thought I would take time today to explain why real […]
Why Agents Should Share Their CMA With The Appraiser
Appraiser and Agent Collaboration is a Good Thing The importance of collaboration between real estate agents and appraisers can be a touchy subject. On one hand, the real estate agent’s main goal is to advocate for their client while the appraiser must be an impartial and non-biased third party. You might ask yourself how they […]
The Pitfalls of Outlier Sales in Pricing a Listing
Should Outlier Sales Be Used When Pricing a Listing? Pricing a listing is both an art and a science. Real estate professionals use a mix of data analysis, market knowledge, and professional judgment to determine a property’s value or list price. However, in the quest for accuracy and reliability, one common mistake that real estate […]





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